Posts by staff

How Anne Wheeler nearly lost everything

How Anne Wheeler nearly lost everything

Anne Wheeler nearly lost everything after she licensed her baby-care product to a con artist Necessity is the mother of invention, they say. Sixteen years ago, a Massachusetts housewife named Anne Wheeler noticed that her baby screamed each time she cleaned his bottom with a cold disposable wipe. There was no wipe-warming product on the market at that time, so, despite her limited education and total lack of business experience, Wheeler decided to invent one, with
How one electronics site is cashing in by creating content

How one electronics site is cashing in by creating content

Some people put their business on the Web for fame. Others, for fortune. Stewart Wolpin and friends put theirs up for revenge. When Wolpin, 44, and four others met at the Consumer Electronics Show in 1995, they found they had a common bond: all were freelance writers who were tired of having publications republish their articles and reviews on the Internet without compensating them. Technically, publishers didn’t own the rights to their online material, but back
Raise the money you need in 48 hours through factoring

Raise the money you need in 48 hours through factoring

Winning a big client is a little like dating a movie star. There’s a lot of prestige that comes with jumping into the limelight, but staying there can be a bitch. For many entrepreneurs, the toughest part of the relationship is getting large businesses to pay up. The fact is, at many of America’s corporate monoliths, the folks in accounting like to wait 60 or 90 days before they pay invoices. The reason is simple: the
The bigger they are… small biz v big corp

The bigger they are… small biz v big corp

Think you’re too small to go up against the major competitors in your industry? Well, think again Gary Hirshberg is waging war. Armed with an overdeveloped sense of guerrilla marketing, he has taken his battle for market share to the densely populated hills of corporate America. Slipping in under the pretext of attending a business meeting, he invades office buildings and strikes a blow for his brand, Stonyfield Farm yogurt. “We’ve made appointments with one attorney
Secure the bag & stop courting disaster

Secure the bag & stop courting disaster

Don’t wait until the process servers are at your front door to fend off a lawsuit. Protect yourself and your business by planning for the worst You never expect that one of your decisions will lead to your first lawsuit. Ellen Toplin thought she had made the right choice. A young public-relations practitioner in the Philadelphia area, Toplin decided to take on a partner – a writer who had come to her on the recommendation of
Shopping for a handheld PC used to be easy

Shopping for a handheld PC used to be easy

It used to be that shopping for a handheld PC was easy. That’s because there was just one: 3Com’s PalmPilot. But success begets competition, and now there are literally dozens of new handheld personal organizers from which to choose, including two new Pilots and several color Windows CE devices. Ultimately, the decision as to which device to buy is a matter of personal preference and budget, but here’s a handy list of factors to consider before
Capitalizing on the X Factor

Capitalizing on the X Factor

Growing up and making more money, Generation Xers are your ideal consumers. But do they know who you are yet? David Stillman, a 30-year-old Minneapolis business consultant, recently went furniture shopping with his wife. At their first stop, a large department store, the sales staff ignored them. So they left and went to a small, family-owned business, where the employees seemed genuinely excited about helping a young couple outfit their first living room. Feeling appreciated, the
Two start-up ventures are at war

Two start-up ventures are at war

Their start-up ventures are not just duking it out for market share; they are fighting to change the very way America watches television. It’s the ultimate lesson in competitive battle practices One evening in 1991, Anthony Wood came home late from work. That he was a few hours late was not so significant; but that he1d failed to ask his wife to tape his favorite show, “Star Trek: The Next Generation,” set off a spark that
Business-to-business franchises are booming

Business-to-business franchises are booming

Companies outsource services they once performed in-house Long ago, U.S. corporations used to handle their own public relations, their own accounting, their own hiring. They had work crews to address equipment failure; some even did their own printing. Then downsizing swept through corporate America like an Old Testament plague. Companies grew lean and mean; outsourcing became the name of the game. And suddenly the hills were alive with the sound of pink-slipped middle managers typing their
When to consider bankruptcy and how to survive it

When to consider bankruptcy and how to survive it

On average, 129 American businesses file for bankruptcy every day. In addition, personal bankruptcies, some of which are tied to business failures, are clocking along at more than a million a year. Experts say that the high numbers are attributable to the easy availability of credit during an economic boom, but that’s no comfort if you face becoming one of the statistics. Take Gene Maddalena. When he placed that first call to a bankruptcy attorney, Maddalena
123