Browse posts tag by entrepreneur

The bigger they are… small biz v big corp

The bigger they are… small biz v big corp

Think you’re too small to go up against the major competitors in your industry? Well, think again Gary Hirshberg is waging war. Armed with an overdeveloped sense of guerrilla marketing, he has taken his battle for market share to the densely populated hills of corporate America. Slipping in under the pretext of attending a business meeting, he invades office buildings and strikes a blow for his brand, Stonyfield Farm yogurt. “We’ve made appointments with one attorney
Secure the bag & stop courting disaster

Secure the bag & stop courting disaster

Don’t wait until the process servers are at your front door to fend off a lawsuit. Protect yourself and your business by planning for the worst You never expect that one of your decisions will lead to your first lawsuit. Ellen Toplin thought she had made the right choice. A young public-relations practitioner in the Philadelphia area, Toplin decided to take on a partner – a writer who had come to her on the recommendation of
Capitalizing on the X Factor

Capitalizing on the X Factor

Growing up and making more money, Generation Xers are your ideal consumers. But do they know who you are yet? David Stillman, a 30-year-old Minneapolis business consultant, recently went furniture shopping with his wife. At their first stop, a large department store, the sales staff ignored them. So they left and went to a small, family-owned business, where the employees seemed genuinely excited about helping a young couple outfit their first living room. Feeling appreciated, the
Two start-up ventures are at war

Two start-up ventures are at war

Their start-up ventures are not just duking it out for market share; they are fighting to change the very way America watches television. It’s the ultimate lesson in competitive battle practices One evening in 1991, Anthony Wood came home late from work. That he was a few hours late was not so significant; but that he1d failed to ask his wife to tape his favorite show, “Star Trek: The Next Generation,” set off a spark that
When to consider bankruptcy and how to survive it

When to consider bankruptcy and how to survive it

On average, 129 American businesses file for bankruptcy every day. In addition, personal bankruptcies, some of which are tied to business failures, are clocking along at more than a million a year. Experts say that the high numbers are attributable to the easy availability of credit during an economic boom, but that’s no comfort if you face becoming one of the statistics. Take Gene Maddalena. When he placed that first call to a bankruptcy attorney, Maddalena
Multilevel marketing is experiencing a rebirth

Multilevel marketing is experiencing a rebirth

Through a series of strategic alliances, multilevel marketing is experiencing a rebirth As anyone involved in network marketing and direct selling already knows, it’s not just about getting your product out there and building a successful business. You often have to overcome the stigma associated with the multilevel-marketing (MLM) industry. But because of a series of strategic alliances between big-brand companies and network marketers, the industry is currently poised to reach a new level of credibility
One of the steepest growth curves in franchising history

One of the steepest growth curves in franchising history

Piping-Hot Performance: How Papa John’s founder John Schnatter negotiated one of the steepest growth curves in franchising history Recently, patrons of the Papa John1s pizza franchise in downtown Louisville got a big surprise. The man serving them their pies wasn’t just any old chef. It was John Schnatter himself, the highly visible CEO and founder of Papa John’s. Seems he’d dropped by to say hello to the store1s owner – his wife, Annette – and discovered
How to network like a champ

How to network like a champ

You’re headed for Europe on a vacation. Should you (a) get a good guidebook, (b) brush up on your romance languages, or (c) make a plan to meet people for your downline? Sure, vacations are supposed to be relaxing, but top distributors explore every avenue they can. Georganne Goldblum even got in touch with Henry Kissinger’s oƒce before her trip abroad, and she was hooked up with an ambassador. Unfortunately the ambassador wasn’t interested, but, as
New and unheard-of opportunities for the world’s citizens

New and unheard-of opportunities for the world’s citizens

Economic and political upheavals are creating previously unheard-of opportunities for the world’s citizens For the first time in the history of the modern world, a majority of people have been released from their economic shackles. No longer are daily activities regulated by harsh and restrictive rules. More important, no longer is every penny of income under the auspices of some central bureaucratic authority. In short, we are experiencing a revolution of the individual. Governments around the
Mixing Beauty And The Business Beast

Mixing Beauty And The Business Beast

SINCE getting a job “doing nails” on the back of her certificate II in nail technology, Elizabeth Dikranian says her job opportunities in the beauty industry have snowballed. Today, she heads her own small nail technician business from home, is a qualified trainer and works in administration with a beauty product supplier. “I think I’ve really gone from one end of the spectrum to the other,” she says, with plans for a little job working from
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