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The bigger they are… small biz v big corp

The bigger they are… small biz v big corp

Think you’re too small to go up against the major competitors in your industry? Well, think again Gary Hirshberg is waging war. Armed with an overdeveloped sense of guerrilla marketing, he has taken his battle for market share to the densely populated hills of corporate America. Slipping in under the pretext of attending a business meeting, he invades office buildings and strikes a blow for his brand, Stonyfield Farm yogurt. “We’ve made appointments with one attorney
Secure the bag & stop courting disaster

Secure the bag & stop courting disaster

Don’t wait until the process servers are at your front door to fend off a lawsuit. Protect yourself and your business by planning for the worst You never expect that one of your decisions will lead to your first lawsuit. Ellen Toplin thought she had made the right choice. A young public-relations practitioner in the Philadelphia area, Toplin decided to take on a partner – a writer who had come to her on the recommendation of
Small Business Success for the New Year

Small Business Success for the New Year

Forge an Emotional Bond Embrace your customers, enrich yourself I walked into the elevator prepared for the strange silence that descends when people enter that enclosed box. But suddenly one of my fellow passengers began speaking to his colleague – loudly. “It was the first time we were exhibiting at the conference, and I really wanted to make a huge splash,” he seemed to boast. “I rented out a massive hall at the host hotel, ordered