Browse posts tag by gen x

Capitalizing on the X Factor

Capitalizing on the X Factor

Growing up and making more money, Generation Xers are your ideal consumers. But do they know who you are yet? David Stillman, a 30-year-old Minneapolis business consultant, recently went furniture shopping with his wife. At their first stop, a large department store, the sales staff ignored them. So they left and went to a small, family-owned business, where the employees seemed genuinely excited about helping a young couple outfit their first living room. Feeling appreciated, the