THEY say opposites attract, but in business, diversity can create a wonderful balance
Graeme Gulloch, who formerly ran Graeme Gulloch and Associates, and Vicki Tiegs, formerly of WIN Television, are not complete opposites but they are proof of how two distinct and individually capable people can work together and form a formidable team.
Since they co-founded Waples Marketing 51/2 years ago, the pair has been successful in combining the unique skills they use to maximum advantage
Think you’re too small to go up against the major competitors in your industry? Well, think again
Gary Hirshberg is waging war. Armed with an overdeveloped sense of guerrilla marketing, he has taken his battle for market share to the densely populated hills of corporate America. Slipping in under the pretext of attending a business meeting, he invades office buildings and strikes a blow for his brand, Stonyfield Farm yogurt. “We’ve made appointments with one attorney