Browse posts tag by interviews

Merger Of Skills Builds Clientele

Merger Of Skills Builds Clientele

THEY say opposites attract, but in business, diversity can create a wonderful balance Graeme Gulloch, who formerly ran Graeme Gulloch and Associates, and Vicki Tiegs, formerly of WIN Television, are not complete opposites but they are proof of how two distinct and individually capable people can work together and form a formidable team. Since they co-founded Waples Marketing 51/2 years ago, the pair has been successful in combining the unique skills they use to maximum advantage
10 Ways to Power Up Your New Year

10 Ways to Power Up Your New Year

Make the most of 1999 by taking action now 10 PRODUCTIVITY BOOSTERS 1. Go for the goals Write down each of your goals in the form of a question, such as “How can I be more productive?” and come up with 20 different ways in which you can meet those goals, says radio personality Barry Farber in his new book Diamonds Under Pressure (Berkley Books, 1998). 2. Make a statement Write a mission statement for your
Well, what does EC stand for?

Well, what does EC stand for?

Today, Easy Commerce Yes, you can launch an online store for under $300. In fact, with the barrier to entry so low, anyone can build an e-business. E-commerce doesn’t have to be expensive commerce. More and more companies – some of them with very big names – are offering services that let you quickly and easily set up shop on the Web in a matter of hours. Their secret? They make the construction process as simple
The Success Start-up Guide

The Success Start-up Guide

Have a great business idea but don’t know what to do next? Take these five steps, and you’ll end up with more than a great idea; you’ll have your own business. Jack Chen and Fernando Espuelas were willing to risk it all: their high-powered careers, their life’s savings, their future security. They were boyhood friends who wanted to make a name for themselves – and a nice chunk of change – by starting the equivalent of
The Least Wonderful Time of the Year

The Least Wonderful Time of the Year

Does this year’s tax season have you reaching for heavy-duty pain relievers? We offer 4 tips that will help you make next year nearly headache-free You still have your fingers wrapped around the aspirin bottle, don’t you? This time of year tends to leave many an entrepreneur dizzy, in a cold sweat. No, it’s not flu season; it’s tax season. And like most small-business owners, you’ve received your final 1998 figures from your accountant, and you’re
The bigger they are… small biz v big corp

The bigger they are… small biz v big corp

Think you’re too small to go up against the major competitors in your industry? Well, think again Gary Hirshberg is waging war. Armed with an overdeveloped sense of guerrilla marketing, he has taken his battle for market share to the densely populated hills of corporate America. Slipping in under the pretext of attending a business meeting, he invades office buildings and strikes a blow for his brand, Stonyfield Farm yogurt. “We’ve made appointments with one attorney
Secure the bag & stop courting disaster

Secure the bag & stop courting disaster

Don’t wait until the process servers are at your front door to fend off a lawsuit. Protect yourself and your business by planning for the worst You never expect that one of your decisions will lead to your first lawsuit. Ellen Toplin thought she had made the right choice. A young public-relations practitioner in the Philadelphia area, Toplin decided to take on a partner – a writer who had come to her on the recommendation of
Mixing Beauty And The Business Beast

Mixing Beauty And The Business Beast

SINCE getting a job “doing nails” on the back of her certificate II in nail technology, Elizabeth Dikranian says her job opportunities in the beauty industry have snowballed. Today, she heads her own small nail technician business from home, is a qualified trainer and works in administration with a beauty product supplier. “I think I’ve really gone from one end of the spectrum to the other,” she says, with plans for a little job working from
Small Business Success for the New Year

Small Business Success for the New Year

Forge an Emotional Bond Embrace your customers, enrich yourself I walked into the elevator prepared for the strange silence that descends when people enter that enclosed box. But suddenly one of my fellow passengers began speaking to his colleague – loudly. “It was the first time we were exhibiting at the conference, and I really wanted to make a huge splash,” he seemed to boast. “I rented out a massive hall at the host hotel, ordered