Mixing Beauty And The Business Beast
SINCE getting a job “doing nails” on the back of her certificate II in nail technology, Elizabeth Dikranian says her job opportunities in the beauty industry have snowballed. Today, she heads her own small nail technician business from home, is a qualified trainer and works in administration with a beauty product supplier.
“I think I’ve really gone from one end of the spectrum to the other,” she says, with plans for a little job working from home growing into “a big monster.”
But breathing life into the business side of things is a tough task, Ms. Dikranian says.
“You have to do a lot of investigation into your council requirements and insurance and everything that goes into the business name itself. There are lots of little jobs, and you have to research them all.”
Ms. Dikranian says her favorite parts of the job include meeting customers from diverse cultural backgrounds and making new friends.
But while enjoying the interaction that comes with customer service, she believes beauticians need to be conscious of a few “golden rules” when dealing with customers.
“If your client’s quiet, they want a quiet service, so you don’t initiate a conversation until your client starts talking to you.
“People also tell you a lot of personal things – if they’ve had a hard time with their husband or partner or work – and you have to make sure that you don’t say anything to anybody else.”
Ms. Dikranian is completing the certificate IV in beauty therapy, after which she intends to do the diploma of beauty therapy to expand her options as a beauty industry trainer.
As a mother of three, her advice to other parents contemplating a career in the beauty industry is to ensure they choose a training organization that supports their circumstances.
“Make sure you check that they have the flexibility you need, that they cater to children and give you the chance to put things on hold if you need to because kids are very unpredictable. If they get sick, nobody’s going to stop the world for you, so you have to look for somewhere that can provide the support.
“So it’s pretty much a matter of doing your homework and research to find out who your trainers are and what they do.” — JOSH JENNINGS
The road to beauty
Training: Ms. Dikranian is completing the certificate in beauty therapy at 1 to 1 Beauty Therapy Training.
Duration: The certificate takes 1073 hours. Trainees can negotiate the time they will take to complete the course.
Cost: $3600, or $7200 to complete the Certificate III in beauty services and the certificate IV.
Salary: Armed with a certificate IV, salaries will vary depending on hours but expect to earn up to $800 a week.
Hours: Ms. Dikranian works roughly 70 hours a week, of which 20 hours contributes to her certificate IV.
Perks: Ms. Dikranian says beauticians can bypass the salon, cut costs and pamper themselves by doing their own beauty treatments at home.
Advice: Ms. Dikranian says to make sure any course has industry accreditation. Otherwise, you risk forking out thousands for a course that no employer will recognize.