Google Algorithm Changes – Panda, Penguin & Zagal
Google Algorithm changes are a hot topic for any internet marketer that has been paying attention to increasing their rankings and their profits on the search engines. The latest algorithm update from Google is arguably one of the most talked about updates to Google. Google Penguin Google Panda was all updates that affected the way website owners could optimize their sites for the search engines. These three updates caused many website owners to lose rankings and much traffic.
Many internet marketers are still reeling from the Google Algorithm Update. In this Google SEO Tips we will look at three of the major algorithm changes that took place with the Google Penguin, Google Panda. We’ll go over how each affected websites, how you can optimize for each update and what you need to do in order to be successful after an update. By the time you have finished reading this article you will know exactly how to make the most out of each Google Algorithm update.
Google Penguin – The most notable change in Google Algorithm was the removal of the Panda ranking system. This system ranked sites based solely on their link popularity. Google felt that by removing the popularity factor website owners were giving other webmasters too much control over their websites. Instead of relying on link popularity Google felt that a website’s value could be measured by other metrics, namely quality content and unique offerings. For many Internet marketers this meant that they were no longer eligible for the top positions on Google’s popular search engine results pages.
Google has never directly stated why they banned the Panda ranking system from Google results pages. They only revealed it in a comment on a blog post by Google Senior Product Owner David Bailey. However, I have read many reports from sources that the reason Google banned the panda algorithm was because of the high-quality websites that did not meet their own standards. Google looked at the high-quality websites that using rich media, and other websites that were not relevant to their user’s interests. They felt that these sites did not provide valuable content that Google users were looking for.
David Bailey, a Google engineer states “The overall approach has been to focus on quality over the past few years. We realized that this would be a major shift for Google. That is the reason we made the Panda update.” According to Google, they have made several updates to their Google Content Network tools and have taken several steps to improve the quality of links that are included in a website.
David Bailey states, “A lot of the problems with Google from a design perspective were around usability. The Panda update addressed some of those issues. Users weren’t happy with the interface for navigating around the search engine. We also found there was room for improvement in the signal processing code. Overall, it wasn’t a great experience for users to use.”
Google claims that the panda update was aimed at improving its user experience and also at removing a number of sites which were creating a large number of duplicate content and low quality links. Google has decided to not include all of those sites. Google hopes that by removing those sites, they will generate a better result for the search engines. This will mean that Google will have to work even harder on providing relevant search results.
Google states that they will continue to make changes to the Google panda algorithm as well as the Google ranking process. Google is clearly struggling to find the best way to achieve its goal of providing relevant search results. Even though Google has decided to remove the majority of the high-ranking sites, Google will still include a large number of the high page rank sites in its index. Google has made it clear that it does not plan on changing its ranking algorithms. Google’s core business is based on providing relevant search results for the users. They currently believe that they are providing this quality by successfully sorting out the duplicate content sites and focusing on providing unique content for their users.