How to Increase Online Sales Using Social Media
There are many ways to increase online sales and increase web traffic. Below, we have outlined 20 proven strategies to increase online sales and build web traffic. Be certain to evaluate each strategy and see how it may fit into your overall online marketing strategy and plan. Not all strategies make sense for all products, since some products are more geared towards social networking, while other (such as B2B products) require a different approach.
Increase Your Reputation: One of the most powerful ways to increase online sales is to build trust with your users and establish a great way to get more return customers. For example, if you offer a great deal on your website or on a newsletter subscription, that will be perceived as a great deal by your audience. That, in turn, will encourage more people to buy from you, as they feel more secure in purchasing through you. In addition, when people buy through you more often, the likelihood of receiving a great deal, like a free e-book or a discount on your services, will also increase. If you can offer a real tangible item that can help people out, then you are increasing the credibility of your company and creating a “psychological” trust level with your audience.
Optimize Your User Experience: In addition to boosting user experience, another great way to grow sales online is to optimize your website for search engines. As we noted above, SEO can have a dramatic effect on search engine rankings. Here, we introduce you to some of the best practices for optimizing your site for the search engines. Because your web pages are important to visitors, it is important to have an optimized page that presents your products or services in the most effective way.
Do not just use keywords, but create excellent content that can be found on the Internet. You want to give your prospects clear information about what your company has to offer, so it is essential that you provide them with compelling information. One of the best ways to do this is to make sure that you build trust signals within your content. This means making sure that your content contains links, which will help to increase your odds of landing on pages where your prospects will see the product that they want. For example, if you are marketing dog training, you would want to include a link to “dog training” at the bottom of each page.
Include Payments Options: You may not think that including payment options in your website is a great way to boost online sales. However, there are many benefits to using multiple payment options when you are working with the checkout process. First of all, prospects will have the option to pay with their credit card, debit card or PayPal account when they visit your site. Also, you will be able to collect money from a variety of payment methods, which will increase your chances of gaining repeat business and can even lead to an increase in profits as well.
Use Social Proof: Using social proof is an excellent way to convince your customers to buy your product. One way to use social proof is to give your customers a “case study.” For instance, if you are marketing a dog training product, you could use a video showing a customer in the act of training their puppy. If you provide your customers with additional resources and testimonials from other people who are interested in training their pets as well, then you will increase your chances that they will buy your product. For example, if you provide a video of a woman using a training collar and leash while her friend stands there with the same dog, you will gain more credibility, since no one will dispute the fact that this particular dog trainer is good at what he does.
Combine Social Media With Other Strategies: Another great way to increase online sales is to combine marketing strategies with other efforts that will help you gain more credibility. For example, you can use blogging and social media to build your brand as well as increase your search engine optimization. In fact, blogs are actually one of the best ways to boost your search engine ranking for your targeted keywords. Also, make sure that you include links in your website content, because readers who click on these links will be more likely to opt in to your list or become a customer. As a result, using a blog along with other marketing tools will help you greatly increase your sales.
Use Facebook to Lookalike Environments: Facebook is a great way to interact with your customers and it can also be used to build your brand. In fact, if you want to increase online sales, you can do so by creating a page on your Facebook profile that looks like a webpage or a blog. You will not have to pay any money or put in any hard work when you do so, but your customers will be able to see your products and services for themselves. For example, you can set up a fan page that shows several pictures of your products or services, and then you can invite your existing customers and followers on Facebook to “Like” these images. By doing this, your existing customers will begin to think of you as a brand in the same way that they would if they had seen a picture on Facebook of your product or service.