Local SEO Consultancy – The Best Way To Improve Your Business’s Search Results
Local SEO can be thought of as the next evolution of search engine optimization. It is the next step up from Local SEO and basically deals with optimizing websites for specific geographic areas, i.e. places within a state or city. This form of optimization applies both to individual websites and also to the corporate web presence.
Local SEO aids the individual geographical locations of companies compete on a local basis, whether you have thousands or millions of local locations. As in traditional SEO, on-page and off-page optimization is crucial to building a sound local SEO strategy. On-page SEO involves building quality links that will deliver visitors to your website. Off-page SEO includes the generation of internal and external backlinks from authoritative sources such as local citation sites and blogs.
In order to execute a local seo strategy, an internet marketing company will need to perform keyword research. Keyword research involves analyzing keywords related to your industry and performing a comprehensive analysis to determine the most searched keywords in relation to your target audience. Local SEO firms will also need to perform competitor analysis to determine how they are losing market share to their competitors. This requires a thorough understanding of how to counter their competitive edge and incorporate any new strategies into their SEO mix. A firm will also need to conduct market research to determine which geographical areas and demographic groups are ripe for optimization.
After undertaking local keyword research, an SEO firm will begin implementing a local search optimization strategy. A new strategy is comprised of various elements such as on-page optimization and off-page optimization. Off-page optimization includes things like optimizing your site for local search terms and incorporating meta tags to improve your website’s ranking in local search results. On-page optimization focuses on optimizing your web copy and implementing content optimization techniques for each individual page.
The objective of on-page optimization is to make your web content relevant to searchers. It is done by making your content easy to read and understand. It is also to ensure your content appears at the top of search results for specific local keywords. Many times, this can be accomplished by using meta tags and title meta keywords. However, this requires a thorough knowledge of all the available tools to maximize your SEO.
The final component to implementing a local SEO strategy is the utilization of Google Places, Google Maps, and Google Neighborhood. Google Maps allows you to submit place names to help consumers find you. Google Neighborhood is using to provide localized information for properties within a selected geographic location. The goal for all three of these tools is to make sure that consumers looking for a local pizza shop actually find your business through the listings in Google Search results. In addition, competitive analysis brightlocal provides a number of reports and analytical tools to help businesses understand their local search results and competitors.
Google citations are another valuable tool to help with your local SEO strategy. Citations, which include the actual words people use when searching, can be an indicator of the quality and value of your business. Google citations are broken down into both paid and free sources. Free citations, which include links to social media and content sites such as Facebook and Digg, are the best citations because they are provided by actual people and not paid advertising sources such as Google.
The final part of on-page SEO involves keyword research. Keyword research, when done correctly, is the most effective method to promote your website. Keyword research should involve researching both the competition and the keywords used in the website by your competitors. On-page SEO is broken down into on-page optimization, content optimization, and lastly, off-page optimization. Each of these areas require their own specific tools like BrightLocal. With the right tools and up-to-date information, your business will find its place in the search results and achieve the highest optimization possible.