What Is The Difference Between White Hat And Black Hat SEO?
SEO, or Search Engine Optimization, is a way of optimizing a web page for the purpose of improving its rankings in search engine results for specific keywords or phrases. The main aim of great search engine optimization (SEO), then, is to elevate the rankings and visibility of a site to bring more visitors to the site through search. This can be accomplished in several ways, most commonly through on-page optimization, off-page techniques, or a combination of both strategies. SEO can help to increase traffic to a site and improve ranking and visibility.
SEO can take several forms, all of which are designed to either improve rankings and visibility, or to drive more traffic to the site. On-page SEO refers to the optimizing of a site for search engines, such as Google and Yahoo. This includes making sure that the site is properly formatted for searching, including using relevant keywords in title tags and in meta-tags, and that content on the site is optimized with keyword density, keyword phrasing, and alternate wordings. Off-page SEO refers to the strategies used to draw link popularity to a site. This generally includes pay-per-click advertising and directory listings.
SEO also includes white hat SEO strategies, which attempt to build organic links to a web site by exchanging links with other sites that have similar content or objectives. One of the most popular white hat SEO strategies is link building. Link exchange is a form of mutual advertising in which a site offers to link to another with the understanding that the other site will also link to them in return. For instance, rather than just placing an advertisement on a specific website, a business could make a link exchange arrangement whereby they would place an advertisement on the specific websites that are offering the highest quality content relative to their own content. Another strategy associated with white hat SEO involves keyword research, which seeks to understand what keywords a customer searches for a given product, domain name, or theme, and then creates appropriate keywords related to the products or themes.
Value Proposition SEO seeks to enhance the customer experience, providing the most relevant, valuable content to a target audience, and driving search engines to visit the targeted pages. SEO experts strive to create sites that are user-friendly and that provide the most relevant search results. For example, a new firm may rank high for the keyword phrase “appliance repair,” but if the pages on the site are not user-friendly or the information is hard to understand, customers won’t spend time on the site. In addition, keyword relevancy is important because it drives search engines to rank a site very high in the results list, even though the pages on the site are very poor in terms of content or are otherwise problematic. Finally, keyword competitiveness is important because it improves the ranking of the site in Google and other major search engines, which boosts its credibility and improves its reputation among potential customers.
White Hat SEO seeks to avoid using any unethical SEO techniques or strategies, such as link farms, spamdexing, doorway pages, and doorway pages (also known as “throwaway domains”), because these practices can significantly damage a website’s reputation and cause it to be banned from the major search engines. The main problem with these tactics is that they do not provide long-term value to a business. SEO can improve a company’s online presence and online image, but it must be done in a way that is ethical and avoids excessive use of search engines to achieve these results. Moreover, SEO relies heavily on the use of content – both written and video – to attract visitors and drive web traffic to a site. Thus, white hat seo techniques may actually benefit a business in the short term by improving its online image or increasing the company’s profitability, but they should never be used for long-term web development strategies.
The highest form of SEO is also the most risky, because every web page will need to undergo a complete SEO make-over. This includes content writing and video production. It also means that a website must compete with hundreds, or even thousands, of other websites for the same search terms or keywords. While this means that every page will need to carry the company’s own unique identity, this also means that it is vital that the page be placed in positions high up on the Google search results, and that it be submitted to the major search engines for promotion. This strategy makes it difficult for smaller companies or freelance SEO professionals to compete with large corporate and marketing firms, but it can prove extremely beneficial in the long run.