Great Church Marketing Plan
Great Church Marketing Plan
When thinking about which methods are best for every church, a church has to first of all consider which specific target groups it wants to reach, which is there most likely a need in each area. For example if a church is mainly targeting newcomers to the church because it’s growing, then there needs to be methods in place that can help attract these people to the church and increase their level of faith. If a church is mainly interested in older people who have been going to the church for years and have a very high level of respect for it, then methods need to be developed to keep them coming back. If a church has an addicted member, then there a need for specialized programs to help them overcome addictions that are stopping them from fully participating in their life.
There are many different churches marketing strategies that are being employed right now. Some of the more popular ones include: SEO-friendly website design, video marketing, social media marketing, and directory submission. While each of these are valid strategies, they can not all be applied at the same time or to all church leaders and churches alike. Churches must grow in order to continue growing, and with the right tools and methods churches have to be very careful when choosing which ones to use and how to implement them.
One strategy being used by many church marketing universities is video series. A video series is basically a talk about a certain topic done in a very entertaining way. The videos are usually about spiritual life, but they can also be more general topics, such as “The Power of Visual Thinking” or “The Bible – A Book You Can Believe In”. They are fun to watch and at the end of the series there will usually be a link to a sponsoring site and/or a free gift. The idea behind these types of video series is to build trust and have a good relationship with potential church members. If done right, then a church leader should be able to grow their church with the help of the videos.
Another strategy that is gaining a lot of popularity is inbound marketing strategies. These are actually inbound marketing strategies that involve contacting the members of the church directly. It can be done through website design, a blog, EzineArticles, or a newsletter. This inbound strategy is great because it gives the church leader the chance to talk face to face with potential members without having to go through an administrator. Many churches are doing this now with great success.
Of course, a church marketing university will tell a church leader to get a website up and running if they want to grow their church. This is a very good idea. Having a website is a great way for a church leader to show others the depth and breadth of their faith. They can upload videos for people to watch, they can post news articles, and they can even put up messages about special events that they are having. All of these things are good reasons for a church marketing website.
Social media is also another tool that is gaining popularity among churches. Social media allows a church website to communicate with others and to share information with their members. This is very powerful when it comes to church marketing. As social media increases in popularity, a church website can share more information with its members and attract new ones with the viral power of Facebook and twitter. If a church website makes use of these services, they will see an increase in church attendance.
There is one more great church marketing plan that has been recently started by some church leaders. Instead of trying to fight Google for their share of the search market, the leaders are making sure that Google works well with them. This means that a church website can work hand in hand with Google and increase the exposure that they get from Google.
Finally, a great church marketing plan would involve using Facebook and twitter for church marketing purposes. People like interacting with others and a church website can definitely do this while at the same time attracting those individuals into their Facebook or Twitter account. Both of these social networks are used by individuals every day and both of them have become very popular over the past few years. If you are not currently using these two great tools to grow your church, then it is never too late.