How Every Church Marketing Plan Should Start

How Every Church Marketing Plan Should Start

Are you in the midst of planning your church marketing strategy? If so, you should first ask yourself how you are going to grow your church. What do you want to accomplish? Is it an expansion, more services, greater visibility? Or will you work toward increasing revenue?

Your First Impression Potential members make their first impression online through the first page of search engine results. Regardless of what kind of church marketing strategies you’re employing, this is crucial. Your website design must be search-engine friendly to maximize your online presence. Your logo should also be search-engine friendly and reflective of your church’s values, vision, or mission. With these in mind, your church marketing plan should begin with a logo.

Your Website Design The design of your church marketing website is an important first step toward sustaining a healthy growth within the community. Your website should be appealing and visually interesting for both the present and future members of your church. It must be user-friendly. Many churches choose to implement a unique user experience through the use of flash, audio and video. These elements can make a powerful statement for your church marketing plan.

Video Marketing Many churches prefer to utilize video to share sermons and other special events. YouTube is one of the most popular search engines, so you may want to consider video marketing for your church marketing plan. Google has an option for free videos, so many churches can create videos to share their message with the entire world. Google has an option for church leaders to upload their videos to their site free of charge, but you will need to make certain that it is not posted elsewhere.

Email Marketing The next step to an effective church websites marketing plan is email marketing. Many churches welcome the idea of sending out targeted email messages to members and potential members. An effective church website also has the option of sending out mass email mailings. There are many websites available that can help you design an effective church website that offers mass mailing capabilities. This allows you to reach everyone who has access to the internet.

Banner Ads Google’s AdWords is an excellent tool that can be used for church marketing. Google allows you to place banner ads on the side or bottom of each page. In order to place an ad on Google, you must have an account with them. Then you click on the appropriate area and fill out the form. If you would like your church marketing strategy to be more efficient, you may wish to consult an online church marketing company. These companies can provide customized banners, videos and other marketing tools that can draw the attention of visitors to your church website.

Social Media The growing number of social media websites like Facebook, MySpace and Twitter have created a new trend in church marketing strategies. Social media allow church leaders to interact with their current parishioners, as well as those in other communities. They can share messages on blogs, tweets and through online videos. Social media allow church leaders to create a connection with their prospective members. They can also encourage donations and volunteer work through social networking. A well-thought-out church marketing plan should include activities that will bring church leaders closer to their communities.

There are countless things every church marketing plan must consider. Some of these concerns include: selecting the right keywords and key phrases, creating content that will attract visitors and potential members, and maintaining close connections with those who visit the church. All of these strategies require time, effort and organization. It is very important that your church marketing plan is comprehensive and innovative. If church leaders fail to take all of these steps, their efforts will go unrewarded.

Posted by on March 22, 1998

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