The Top 4 Church Marketing Tips for 2021
The Top 4 Church Marketing Tips for 2021
Overwhelmed by the quantity of choices for church web sites? Have been there before. That certainly sounds like the kind of situation you are in – and that is why partnering with Local Ministry Designs to make the all-important Church Marketing University site solution a system that brings together church marketing experts and creative teams from around the nation. With years of experience in the development of church web sites, this team is best positioned to provide you with a site that grows with your growing church.
The core component of a site is its content and functionality. No matter what the topic or focus of your church marketing strategy, the content must be dynamic and appealing to visitors. No matter what type of site builder you choose, a content-rich site will lose visitors fast if it lacks the right functionality. The Google website builder provides the perfect solution to compliment any church marketing plan.
Currently, the most popular website builders include the following features: blog tools, article management, RSS Feeds, photo galleries, social networking capabilities, and a multitude of website-building templates and themes to choose from. If you aren’t using one yet, you are behind the times. Most current attendees wouldn’t know where to start with your search without this powerful tool. The Google My Business Portal even extends functionality into your church website. This portal offers a user-friendly way to manage your business website, marketing communications and volunteer activities right from your blog.
A church website solution without these core capabilities is like having no store front. Not only does the presence of a store front give customers a place to go to buy products, it also gives you an opportunity to gain brand recognition in your community. By providing an online community for active church members to connect with other like-minded people, you can easily take advantage of this vital marketing strategy. Many website builders even provide free consultation with a professional church marketing expert. With free consultations, you can learn about the tools that work best for your church, as well as a proven marketing system that will grow your church membership quickly.
When you first sit down with a website designer or developer, there are several topics that should be brought up. First, they need to determine your website’s functional objectives. Functional objectives include the appearance and the flow of information on your site. They also include the functions to which you wish to bring functionality through the use of website add-ons and scripts. In addition, the website designer needs to discuss how you would like your site to appear to search engines.
Other questions that your website builder needs to answer include how you intend to incorporate media content, such as photos, videos and audio files, and whether you want your pages to include both text and video. While it is important that your pages and videos transfer smoothly from one platform to another, this is not the only factor that must be addressed. If you do not have proper transferability in place, your pages and videos will be rendered useless when transferred from one browser to another.
Video sharing is one of the fastest growing trends in the Internet. With this in mind, you can give your church a video explaining the benefits of joining. If you cannot produce your own video, search YouTube and other video sharing sites until you find a team that can. You want to provide your potential members with a clear and concise video that clearly shows the benefits of being a member. You may even want to consider adding a discussion board at the end of the video as a way to give members a place to ask questions.
Finally, you should consider creating a social media presence for your church. This way, those who are outside of your church can learn about your activities and services. While this will take some time and money, it is an important part of your overall strategy to grow your church. Social media sites like Facebook and Twitter are free and can give your church a noticeable presence in areas where it might not have been otherwise. If your church is active on any of the platforms listed above, they will become an integral part of your church marketing plan.