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SEO Campaign Basics – Understanding What SEO Is

The two most important elements in the life of an SEO specialist are SEO and local SEO. SEO is what brings in targeted traffic and local SEO is what improves your Google Places, organic search results, and local Google results. If you want to get on the first page of Google or any other search engine for a particular keyword or phrase, your website absolutely must have a high SEO ranking. It is as simple as

Digital Marketing Trends

According to the 2021 Gartner State of marketing forecast, digital marketing has grown at the fastest rate in over one decade. According to this year’s Gartner State of marketing report, digital marketing budgets have declined to their lowest level ever, dropping by six percent in overall revenue in 2021. The report attributes this decline to four factors: a lack of awareness, increasing costs and confusion, a decreasing focus on brand reputation and a shrinking economy. In

How to Increase Online Sales Through These 5 Factors

How do you increase online sales? Have you ever wondered why certain ads generate more sales than others? Have you wondered why one ad format creates more sales than another? Here is a look at three major ways to build trust and user experience in your ads and website. To increase online sales, begin by placing opt-in ads on your PPC campaigns. If you currently conduct PPC advertising, you already know that they appear toward the

Why Should You Do an SEO Website Audit?

Why Should You Do an SEO Website Audit? SEO Audits are one of the many ways to make sure that your online business receives the maximum benefit out of your efforts. A well done SEO audit will save you a lot of money as well as the headaches that come with re-dos. It can also save your reputation from negative feedback from other websites. By choosing to do an audit, you will be able to discover

Local SEO Consulting Services

Local SEO Consulting Services What exactly is Local SEO? Local SEO (Search Engine Optimisation) can be thought of as the next big step up from Local link building. Local SEO can help you gain more exposure for your company on the web while increasing your chances of ranking higher in Google’s SERPs. Local SEO will give your company the opportunity to get in front of your target audience at a lower cost. While using SEO techniques,

Eight Steps to More SEO Coverage

Eight Steps to More SEO Coverage What is off-page SEO? Off-Page optimization is simply a method for building inbound links to your site from other sites that have an interest in sharing your content. These sites will then link back to you, building your visibility and increasing your search engine rankings. The techniques used here include Search Engine Optimization (SEO) – writing articles, press releases, blogs, and directory listings that contain relevant keywords so that when

Tips for Increasing Your Online Sales

Top 12 ways to increase online sales using Experiences include geo-targeting advertising, geo-targeted e-mail campaigns, consumer-based surveys, product demos and experiential events. Combine all of these strategies with consumer loyalty, and you will drive even more visitors to your website and hopefully increase your sales! With so many companies offering experiences to increase online sales, it is easy to get lost in the fray without a clear direction. The key to successful Experiential Marketing is a

SEO Content Strategy

Effective SEO content writing always takes into consideration all of these considerations when creating well-optimized content for your site. SEO content writing also takes into consideration the desires of humans as well as the factual data the search engines require to process your content. Humans, however, want to find useful information that they can use in a relevant manner as well. This is why search engine optimization content writing should include a balance between SEO keywords

Search Engine Optimization – Focusing on Keyword Phrases and Quality Content

Search Engine Optimization – Focusing on Keyword Phrases and Quality Content Search Engine Optimization is an often overlooked acronym that describes the process of optimising your web site to receive organic, or free, traffic from the search engine result pages. To do this, search engines regularly scan, or spider, many different sites to understand what the website is all about. The more unique and relevant content they find, the higher ranked that site will appear in

Why an SEO Audit Is So Important for Your Business

Why an SEO Audit Is So Important for Your Business A complete SEO audit of your website reveals a multitude of details that impact its overall performance and value. An SEO audit generally consists of four elements. These elements are an assessment of your website’s current search engine optimization (SEO) strategy, a review of your competitor’s websites, an investigation of keyword usage trends and volumes, and analysis of link structure. Most SEO audits focus on one