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Search engine optimization (SEO), otherwise known as search engine marketing (SEM) is an essential marketing technique that enables websites to show up in search results pages quickly. Search engines like Google, Yahoo!, and Ask are the best places to find products and services. This gives a business an edge in the competitive market. If they can’t appear on the first page, it would mean a slow degradation in the brand name recognition and brand value. So,

If you have an established product or service that people use on a regular basis, it’s time to expand your business by building trust and increasing your online sales. You can do this by improving your overall user experience. One way you can do this is to take an existing website and revamp it for a better user experience and higher conversions. In this brief article, we’ll discuss the three main components that make up a

Digital Marketing Strategies That Grow Your Business Digital marketing or online marketing is simply the promotion of products and services online through digital means. It involves the use of digital media to engage consumers, and drive sales and results. The term is rapidly spreading and includes a wide variety of techniques and strategies. Digital marketing helps businesses reach new markets, expand into new markets, increase brand awareness and build customer loyalty. Digital marketing visibility is about

If you’re looking to rank higher in Google and other search engines, then increasing Page Authority is going to be crucial. Page Authority (PA), also known as PageRank, is a metric developed by Moz that shows the authority of individual web pages online. Since Google discontinued updating their PageRank statistics and released it to the general public, PageRank has been the industry norm for predicting what a particular web page is going to do in the

SEO audits are a great way to find out if your website is competitive in your industry. It’s the equivalent of a line audit for your business. Start by checking your website s search ranking. The easiest way to accomplish this is by utilizing an SEO audit. Simply watch how your current website ranks on popular search engines and then analyze what you could do to improve it while maintaining its competitiveness. It might sound scary

8 Strategies to Help Increase Online Sales Yes, it is easier said than done to increase online sales from one store to another. But as the old adage goes, nothing worth has ever been achieved without effort! Top 12 proven ways to increase online sales from one store to another. Use geo-targeted ads. Use social media for marketing strategy. Geo-targeting will increase online sales from a particular city, town or region, provided the demographic of that

What to Expect From an SEO Audit SEO audits are an important part of any search engine optimization project. An SEO audit typically includes a review of internal technical SEO factors, keyword research, and competitor analysis with the ultimate goal being to find problems specific to your site so you can develop a strategy to fix those problems, bringing your site and content in line with widely accepted SEO best practices. A good SEO audit should

The need to keep abreast with the most recent trends in SEO has become more important than ever in this tough business environment. What exactly is SEO (search engine optimization) and why it is more important now than ever. The very fundamentals of an SEO plan (keywords, metadata, and keyword-optimized content, technical aspects). Eight specific strategies that will put you on a roadmap for successful SEO success according to 21st Century SEO trends With these SEO

Above all else, an effective SEO strategy should begin by asking yourself a few questions: Is the content valuable to the visitor? Above all else, a good SEO strategy ought to begin by placing yourself in the readers’ shoes and asking yourselves if the information is indeed helpful, the brand is credible, and that the site is easy to utilize (especially on mobile devices). Like wise, there’s much more to learn in regards to SEO in

SEO Off-Page Search Engine Optimization (SEO) is a set of processes applied to an online website that increase its chances of appearing high on Google, Yahoo, and other search engines results pages. Local SEO relates to the practices used to increase the visibility of a website or web page in a local area search engine results page. This includes areas beyond traditional on-site search engine optimization such as on-page content, links, and citations. By improving on